Do You Make Money From A Facebook Video

Over the past couple of years, Facebook has been hinting at the fact that it will go a primarily video-oriented platform. The transition is well underway, which is reflected in all the different video sizes Facebook supports today and various video formats y'all tin can upload on the platform. Although it might take a while before Facebook's transformation is complete, quite a few novelties have already been deployed.

Back when Facebook first launched, you only had ane newsfeed, and people would primarily post statuses, photos, and links to their favorite songs. Now, the newsfeed is split into 4 unlike categories:

one. Home
two. Watch
3. Groups
4. Gaming

The Watch tab is quite reminiscent of YouTube, in that you can detect a ton of video content at that place from all kinds of different brands and users. Facebook will recommend both the popular videos, viewed by thousands of people all over the world and the more than curated ones, according to your likes and search history.

This is just the most noticeable of contempo changes, but it certainly isn't the only 1. Yous also take Stories at the top of your newsfeed on the Home tab, just like on Instagram. Facebook has picked up a few tricks from streamlining platforms like Twitch and has introduced subscriptions as well.

By the looks of it, Facebook is gradually becoming some sort of an amalgamation that includes bits and pieces of other social media platforms. What does that mean for you as a content creator or a business owner?

If you make videos and share them with your target audience on the platform often, you lot'll be glad to know that Facebook now lets you monetize your video content.

There are a few means to do so, and we'll get over each 1 and provide you with a stride-by-step guide so that y'all can turn your Facebook page into a revenue stream.

Different ways to monetize Facebook videos

It'southward no underground that Facebook is making a ton of money off of ads. While about people are at least somewhat familiar with the concept of Facebook ads, non many are aware of the ability to monetize their videos on the platform. This is mainly due to the fact that Facebook video monetization is a fairly new concept and, until recently, was merely available to a express number of Facebook partners.

The "examination run" was a huge success, judging from the fact that Facebook implemented all the unlike monetization options they had planned. In hindsight, Facebook'south decision makes perfect sense, given that the demand for video content is increasing rapidly and that video has proven to exist a powerful marketing tool.

Facebook's main goal is to provide brands with a stiff reason to proceed using the platform and dump more money into advertising. At the same time, they want to keep every bit many active users every bit possible, which has been a bit challenging in recent years with people migrating to other platforms, mainly Instagram.

Video monetization lets Facebook "kill two birds with one rock," so to speak. On the one hand, it gives brands the opportunity to annunciate their products and services in a completely new style. On the other hand, video monetization is a powerful incentive for content creators to post consistently, which inevitably leads to higher levels of user activity on the platform.

Here are the three ways in which y'all can leverage Facebook video monetization:

1. Brand Collabs Manager
2. Fan Subscriptions
three. In-Stream Ads

1. Brand Collabs Managing director

Brand Collabs Manager is a plan Facebook launched with the intention of bringing together brands and influential content creators. Information technology functions similarly to influencer marketing in that brands can pay content creators to pitch products and services to their followers.

If you're a "large shot" in your niche, and then finding and securing a brand deal is one of the best ways to brand coin on Facebook.

Technically, anyone can sign up for the Brand Collabs Manager, only there are quite a few rules, guidelines, and weather you have to run into commencement. We'll go over everything here, so you know exactly what you lot need to practise to authorize for this form of Facebook video monetization.

First, it's of import to understand that there are two sides to the coin here—brands and content creators.

#1 - Advertisers

From an advertiser's (brand's) perspective, the process is rather straightforward—you pay to have a content creator promote your products and services.

Of class, at that place are plenty of options that help ensure y'all spend your advertising budget wisely. The screening process for content creators is rigorous, so you'll know that anybody who'southward a part of the Brand Collabs Director program is reputable and has a large enough post-obit to brand it worth your while.

On meridian of that, you tin browse different content creators past niches and will have insights into the performance of each branded video they mail service. This programme is an excellent style to extend your reach and get your business in front of thousands of people who are genuinely interested in what you have to offering.

#ii - Creators

From a creator's perspective, things are a bit more complex. We'll cover the basics hither, but if y'all're interested in unlocking the money-making potential of your Facebook folio, we advise y'all to read through Facebook'south Branded Content Policies and Partner Monetization Policies thoroughly.

At a bare minimum, to become a fellow member of the Brand Collabs Manager program as a content creator, y'all will need to take a Facebook page. Regardless of how many friends or followers you might have, yous tin can't sign up with a personal Facebook profile.

Whether you already have a Facebook page or are creating a new one from scratch, you lot will demand to meet the following criteria to become eligible for video monetization:

1. Comply with the policies mentioned higher up
2. Have a minimum of 1,000 followers, plus run across at least one of the post-obit goals:

- Attain 15,000 post engagements
- Take iii,000 hours of watch fourth dimension in the past 60 days
- Have at least 30,000 1-infinitesimal views for 3-minute videos in the past 60 days

3. Exist a Folio admin for the page y'all're submitting for monetization
iv. Exist in a Make Collabs Director eligible country

Once you successfully sign up for the program, most of the work is washed on your side. You'll have to await to be discovered and approached by a brand and hash out a bargain that works for both sides before you tin start making money from your Facebook videos.

2. Fan Subscriptions

If yous don't want to promote other people'southward stuff simply would even so like to cash in on your large following, Facebook gives you the option to enable subscriptions for your folio.

Here, Facebook took a page out of Patreon's book, assuasive you to put a portion of your content behind a paywall. The idea is simple—if you have a large fan base that frequently watches and interacts with your content, Facebook gives you an opportunity to separate your audience into regular followers and subscribers and make money along the way.

The catchy office with the subscription-based monetization model is finding that perfect balance. Y'all all the same take to provide a agglomeration of engaging content to regular viewers, meaning you'll have to think of something "actress" for your subscribers. This can be whatsoever type of exclusive content, including:

- Subscriber-simply posts
- Locked polls, votes, and quizzes
- Behind-the-scenes content
- Supporter-just Q&A

The goal is to keep creating regular content, merely likewise to create something special for your subscribers, as well as give them an opportunity to collaborate with y'all directly and participate in the decisions regarding the blazon of content they wish to see on your page.

Technical sspects of Facebook's fan subscriptions

You're complimentary to set the toll of the subscriptions, and Facebook volition not be taking whatever fees. For online transactions, you'll receive 100% of the money, while for transactions received from the App store, you'll get seventy%, with the other xxx% going to the mobile provider.

For comparison, Patreon takes v%, YouTube takes 30%, while Twitch takes 50% of all the money you earn from subscribers. With that in mind, Facebook is offering content creators an excellent deal with its Fan Subscriptions model.

As with the Brand Collabs Managing director program, you first need to meet certain requirements before enabling the subscription option for your Facebook page. The eligibility requirements for Fan Subscription are:

1. Compliance with Facebook Monetization Standards , Fan Funding Creator Terms , and App Store Guidelines for Subscriptions
2. 10,000 followers or more than 250 render views, plus 1 of the following:

- More than 50,000 post engagements in the past 60 days
- More than 180,000 minutes of sentry time in the by 60 days

If y'all're uncertain whether or non you encounter these requirements, you can always cheque by navigating to Facebook's Creator Studio and selecting Monetization.

How to gear up subscriptions for your Facebook folio

Apart from meeting the eligibility criteria, in that location are quite a few technical details yous need to take care of before yous can start receiving money from your Facebook subscribers. We'll guide yous through the unabridged process, assuming you already accept an eligible page.

Hither are the steps you need to take to gear up up subscriptions on your Facebook page:

1. Navigate to the Creator Studio
two. Select the page y'all want to enable subscriptions and click Outset Setup
3. Read through and agree to the Terms & Conditions
four. Fix upward your payout account—link an existing banking concern or PayPal account to the Facebook page
5. Select which benefits your subscribers will receive
6. Choose the subscription toll—we advise starting off with $5
seven. Once your request is approved (you'll be notified), click Activate Subscriptions

The important thing to note here is that Facebook will crave you to select what kinds of benefits your subscribers will receive. They'll all go supporter badges by default, but it'due south upward to you to determine what other goodies you lot'll bestow them with upon subscribing.

Information technology'due south all-time to take the time and create a strategy, and perhaps even put together a content plan before enabling subscriptions. The concluding thing yous want is for your subscribers to get disappointed past the type or corporeality of exclusive content they'll receive after giving you their hard-earned coin.

3. In-Stream Ads

In-stream ads are another great way to make money from your Facebook videos.

The term "in-stream" refers to the fact that the ads are played during a video—as the content is being "streamed." The videos don't have to be live. In fact, ads aren't played during live streams but tin be added afterwards, when you publish the recording of a alive video on your folio.

In-stream ads function similarly to YouTube in-stream ads, in that they are placed within your videos and run automatically.

The only thing you have to worry nigh is monetization eligibility and creating engaging, long-form content that volition keep your audition interested enough to sit down through the ads before standing to spotter your videos.

Facebook volition provide you with detailed insights regarding your content's functioning and will requite you command over the different categories of ads that will be included in your videos.

Types of Facebook In-Stream Ads
Pre-roll ads	Ads that play earlier your video starts
Mid-coil ads	Ads that play at specific intervals during your video. You can choose automatic placement or make up one's mind the placement yourself.
Epitome ads	Static ads that are displayed under your content—below your video, not over it

To become eligible for video monetization via in-stream ads, yous must:

- Comply with Facebook's Partner Monetization Policies
- Accept at to the lowest degree 10,000 followers on your Facebook page
- Have at least thirty,000 1-infinitesimal videos for 3-minute videos (or longer) in the past 60 days
- Be eighteen or older
- Live in a country eligible for in-stream ads

Setting upwards in-stream ads is relatively elementary. Provided your page is eligible, all y'all have to do is enable in-stream ads from the Creator Studio. You demand to choose between automatic placements or select your own and cull the video linguistic communication. Facebook volition handle everything else.

How to create engaging content and make money on Facebook videos

At present that we've covered the technical aspects of Facebook video monetization, information technology'due south time to talk a bit nearly the content itself.

As you lot've seen from the eligibility criteria for different types of monetization on Facebook, it'south clear that the platform is putting the emphasis on engagement. Earlier you tin first raking in the coin on Facebook, y'all take to ensure that you're consistently providing your audience with premium-quality, entertaining video content.

Nigh people shy away from videos considering they believe that it takes a lot of fourth dimension and effort to edit videos and that they don't take the necessary skills. While yous tin can't become a professional video editor overnight, that doesn't mean you can't create stunning videos that your audience will enjoy.

Create stunning videos in minutes with InVideo

With the right video editing tool, you lot can make breathtaking videos in no time, even if you have no previous video editing experience. InVideo is a cloud-based video editing platform that lets you cull among 2,500 professional video templates and helps you lot fine-melody your videos to perfection through an easy-to-use, elevate-and-drop video editor.

We too provide you with dozens of curt, three-minute video tutorials , so you tin can become started with InVideo right away. Practice you want to add gorgeous furnishings, crawly transitions, animated titles, background music, photos, and voice-over to your videos? You name it—InVideo'south got it!

Once you finish editing, you can consign your video or upload information technology to Facebook and YouTube directly. With our gratuitous program, you lot'll take access to every single characteristic InVideo offers and will be able to export up to lx videos each month without paying a dime!

Here's a quick overview of what yous can exercise with InVideo:

InVideo Key Features
Piece of cake-to-employ video editor	Add effects, transitions, scenes, titles, music, and more through an intuitive, elevate & drop video editor.
Over two,500 professional templates	Don't outset from scratch! Choose 1 of our professionally designed templates and shorten the editing time from hours to minutes.
Text-to-video	Turn a weblog post or a script into an engaging video with a single click!
Vox-over	Add a voice-over to your videos to engage your audience. Upload your recording or record directly from the app.
Intelligent Video Assistant (IVA)	Fine-tune your videos with the assistance of our lovely AI banana. The IVA volition betoken out all the hard-to-spot mistakes, and then you lot can tweak your videos to perfection!

Get started with InVideo today and create jaw-dropping videos that volition captivate your Facebook audience and assistance you turn this social media network into a money-making machine!

Source: https://invideo.io/blog/how-to-monetize-facebook-videos/

Posted by: harrisonwitinithey.blogspot.com

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